Recent events in South Africa with the Ford Kuga highlighted how badly prepared Ford was to deal with a catastrophic product failure. To delay taking decisive action once they knew there was a problem was the same as exacerbating the problem. That a death of an owner was insufficient to galvanize the company to decisive action, more fires until no one was unaware of the crisis. A sharp lesson from the machinery business learned many years ago: Never fight or deny a technical defect rather put all your energies into investigating, finding a solution and implementing the solution, that way you can not only maintain, but enhance your reputation. This is roughly the opposite of what Ford has done.
Don’t fight bad quality, fix it.